Selling a membership is very different than selling a tangible product.

 

"Stuff" creates emotion more effectively than "membership." For members of your association or chamber of commerce, creating greater value is the emotion-generator from which they will buy. The best practice in membership is to turn your benefits into a quantifiable list of emotional reasons from which to base a buying decision.

 

Switching your dues-based organization to a tiered investment strategy is the smart way to demonstrate value to your membership. 

 

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